Publications
Publications
- July 1991
- HBS Case Collection
Retail Promotional Pricing: When Is a Sale Really a Sale? (B)
Abstract
Provides the court's decision in the May D&F case, and updates the controversy surrounding high-low retail pricing.
Keywords
Citation
Ortmeyer, Gwendolyn K. "Retail Promotional Pricing: When Is a Sale Really a Sale? (B)." Harvard Business School Supplement 591-112, July 1991.