Publications
Publications
- 2005
- HBS Working Paper Series
Price as a Stimulus to Think: The Case for Willful Overpricing
By: Luc Wathieu and Marco Bertini
Citation
Wathieu, Luc, and Marco Bertini. "Price as a Stimulus to Think: The Case for Willful Overpricing." Harvard Business School Working Paper, No. 05-063, April 2005.