Publications
Publications
- March 1992 (Revised June 1995)
- HBS Case Collection
Introduction of FM Radio (A): Finally, A ""Staticless"" Radio
Abstract
Describes the evolution of radio technology and business from the initial days of wireless telegraphy to the advent, growth, and establishment of amplitude-modulated (AM) radio manufacturing and broadcasting. Begins and ends with a description of a decision the Radio Corp. of America (RCA) has to make with respect to the introduction of a new, incompatible frequency-modulation (FM) technology. Illustrates the full spectrum of interests and obstacles a new and incompatible technology and/or product concept has to overcome before it can be accepted. Also useful for discussing how product concepts get established, how patent law works, how industries develop, and the role played by individuals with differing visions, tenacity, and ambitions.
Keywords
Technological Innovation; Leading Change; Product Design; Product Development; Media and Broadcasting Industry; United States
Citation
Dhebar, Anirudh S. Introduction of FM Radio (A): Finally, A ""Staticless"" Radio. Harvard Business School Case 592-092, March 1992. (Revised June 1995.)