Publications
Publications
- September 1992 (Revised November 1997)
- HBS Case Collection
DHL Worldwide Express
By: John A. Quelch
Abstract
The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country.
Keywords
Governance; Business Subsidiaries; Price; Marketing Strategy; Multinational Firms and Management; Sales; Shipping Industry
Citation
Quelch, John A., and Greg Conley. "DHL Worldwide Express." Harvard Business School Case 593-011, September 1992. (Revised November 1997.)