Publications
Publications
- September 1992 (Revised July 1993)
- HBS Case Collection
Staples, Inc.
By: David E. Bell
Abstract
Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and encourages a discussion on merchandising this particular category.
Keywords
Citation
Bell, David E. "Staples, Inc." Harvard Business School Case 593-034, September 1992. (Revised July 1993.)