Publications
Publications
- November 1992
- HBS Case Collection
Montecito State College
Abstract
A state college seeks to boost enrollment in its extension courses and continuing education programs. Competition from other educational institutions is strong. Satellite campuses, developed to offer students greater convenience, have not proved popular. The college president has authorized an enlarged communication budget for the coming year in a last attempt to improve the situation. The dean of extension studies must develop a plan for 1983-87. Exhibits (nine pages) include market research data, a competitive profile, a regional map, and costs and availability of different advertising media. An updated version of an earlier case.
Keywords
Citation
Lovelock, Christopher H. "Montecito State College." Harvard Business School Case 593-037, November 1992.