Publications
Publications
- August 1993
- HBS Case Collection
Nestle S.A.: International Marketing (B)
By: John A. Quelch
Abstract
Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization.
Keywords
Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry; Food and Beverage Industry; Switzerland
Citation
Quelch, John A. "Nestle S.A.: International Marketing (B)." Harvard Business School Case 594-011, August 1993.