Publications
Publications
- July 1993 (Revised May 1994)
- HBS Case Collection
American Airlines' Value Pricing (B)
By: Alvin J. Silk
Abstract
Supplements the (A) case.
Keywords
Citation
Silk, Alvin J. "American Airlines' Value Pricing (B)." Harvard Business School Supplement 594-019, July 1993. (Revised May 1994.)