Publications
Publications
- September 1993 (Revised December 1997)
- HBS Case Collection
Loctite Corp.: International Distribution
By: John A. Quelch
Abstract
Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets. Loctite has a varied portfolio of international distribution arrangements and experience on which to base this decision.
Keywords
Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong
Citation
Quelch, John A., and David J. Arnold. "Loctite Corp.: International Distribution." Harvard Business School Case 594-021, September 1993. (Revised December 1997.)