Publications
Publications
- August 1993 (Revised June 1994)
- HBS Case Collection
21-Speed Gizmos, Inc.
Abstract
In this hypothetical case, 21-Speed Gizmos, Inc., a manufacturer of electronic bicycle components for the serious cyclist, must decide what price to charge for a new product. Describes the product and includes cost and demand information available for making the pricing decision.
Keywords
Citation
Dhebar, Anirudh S. "21-Speed Gizmos, Inc." Harvard Business School Case 594-024, August 1993. (Revised June 1994.)