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  • September 1993
  • Background Note
  • HBS Case Collection

The Private Label Movement

By: Robert S. Kaplan and Ray A. Goldberg
  • Format:Print
  • | Pages:8
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Abstract

Private labels, previously weak in the U.S. market, are making inroads in the United States and Canada. Reasons for this include a weak economy, better quality of private label goods, and a desire by retailers to increase profitability.

Keywords

Brands and Branding; Retail Industry; United States; Canada

Citation

Kaplan, Robert S., and Ray A. Goldberg. "The Private Label Movement." Harvard Business School Background Note 594-039, September 1993.
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About The Authors

Robert S. Kaplan

Accounting and Management
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Ray A. Goldberg

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More from the Authors
  • Variance Analysis: New Insights from Health Care Applications By: Robert S. Kaplan and Susanna Gallani
  • We Need Better Carbon Accounting. Here's How to Get There. By: Robert S. Kaplan and Karthik Ramanna
  • A Career Life-Cycle Perspective on Women's Health and Safety By: Robert S. Kaplan, Chizoba L. Chukwura, Gregory H. Gorman, Vivian S. Lee, Chester B. Good, Kathleen L. Martin, Gregory A. Ator and Michael D. Parkinson
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