Publications
Publications
- July 1994 (Revised August 1998)
- HBS Case Collection
The King-Size Company
By: David E. Bell and Dinny Starr Gordon
Abstract
King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy.
Keywords
Decisions; Marketing Strategy; Operations; Perception; Expansion; Apparel and Accessories Industry; Web Services Industry
Citation
Bell, David E., and Dinny Starr Gordon. "The King-Size Company." Harvard Business School Case 595-013, July 1994. (Revised August 1998.)