Publications
Publications
- 1999
- Asian Journal of Marketing
Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management Under Doi Moi
By: Rohit Deshpandé and J. U. Farley
Keywords
Citation
Deshpandé, Rohit, and J. U. Farley. "Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management Under Doi Moi." Asian Journal of Marketing 7, no. 1 (1999): 4–18.