Publications
Publications
- March 1995 (Revised April 1995)
- HBS Case Collection
NIKE Inc. in the 1990s (A): New Directions
By: Robert J. Dolan
Abstract
Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets.
Keywords
Citation
Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)