Publications
Publications
- September 1996 (Revised March 1999)
- HBS Case Collection
EMDICO (B)
By: John A. Quelch
Abstract
Supplements the (A) case.
Keywords
Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia
Citation
Quelch, John A., and Yoshinori Fujikawa. "EMDICO (B)." Harvard Business School Case 597-030, September 1996. (Revised March 1999.)