Publications
Publications
- March 1997 (Revised July 1999)
- HBS Case Collection
S1 Corporation
Abstract
S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated.
Keywords
Marketing Strategy; Price; Salesforce Management; Consumer Products Industry; Service Industry; South Korea
Citation
Chun, Samuel S. "S1 Corporation." Harvard Business School Case 597-044, March 1997. (Revised July 1999.)