Publications
Publications
- November 1996 (Revised October 1998)
- HBS Case Collection
Reynolds Metals Company: Consumer Products Division
Abstract
Reynolds Consumer Products Division must decide whether to discontinue its program of case allowances in favor of discretionary trade dollars targeted for market development.
Keywords
Citation
Chun, Samuel S. "Reynolds Metals Company: Consumer Products Division." Harvard Business School Case 597-045, November 1996. (Revised October 1998.)