Publications
Publications
- 1 Jun 2005
To Add or Not to Add? The Effects of Add-ons on Product Evaluation
By: Marco Bertini, Elie Ofek and Dan Ariely
Citation
Bertini, Marco, Elie Ofek, and Dan Ariely. "To Add or Not to Add? The Effects of Add-ons on Product Evaluation." Paper presented at the INFORMS Marketing Science Conference, June 1, 2005.