Publications
Publications
- Marketing Science
Price As a Stimulus to Think: The Case for Willful Overpricing
By: Luc Wathieu and Marco Bertini
Citation
Wathieu, Luc, and Marco Bertini. "Price As a Stimulus to Think: The Case for Willful Overpricing." Marketing Science 26, no. 1 (January–February 2007): 118–129.