Publications
Publications
- December 1980 (Revised September 1987)
- HBS Case Collection
Francis, Berther and Alfreed
Abstract
At a large advertising agency, a campaign for a major account develops problems at the last minute, and the campaign must be redone. The management supervisor must determine what went wrong, who was to blame, and what to do about it.
Keywords
Citation
Maister, David H. "Francis, Berther and Alfreed." Harvard Business School Case 681-060, December 1980. (Revised September 1987.)