Publications
Publications
- winter 2000
- Journal of the Academy of Marketing Science
Beyond Market Orientation: When Customers and Suppliers Disagree
By: C. Steinman, R. Deshpande and J. U. Farley
Keywords
Citation
Steinman, C., R. Deshpande, and J. U. Farley. "Beyond Market Orientation: When Customers and Suppliers Disagree." Journal of the Academy of Marketing Science 28 (winter 2000): 109–119.