Publications
Publications
- October 1986 (Revised June 1988)
- HBS Case Collection
Americana (A)
Abstract
Americana Hotels decides to lease a resort hotel on Jamaica's north coast from the Jamaican government. Management must decide whether to operate it as a traditional resort, or as an all-inclusive, club-type resort, similar to those operated by Club Med. The traditional resort appears to be a low-risk, solidly profitable opportunity. The all-inclusive option, on the other hand, has enormous profit potential, but the company has no experience operating this type of resort--and there are major differences in its operational characteristics.
Keywords
Citation
Hart, Christopher. "Americana (A)." Harvard Business School Case 687-016, October 1986. (Revised June 1988.)