Publications
Publications
- October 1986 (Revised March 1989)
- HBS Case Collection
Singapore Airlines (A)
Abstract
New competition has led to doubts about Singapore Airlines' excellent reputation for in-flight services. The key to maintaining or improving service is the attitude and proficiency of the cabin crews. The company now discovers that there may be problems in this group. This is a rewritten version of earlier cases by D.D. Wyckoff.
Keywords
Citation
Hart, Christopher. "Singapore Airlines (A)." Harvard Business School Case 687-022, October 1986. (Revised March 1989.)