Publications
Publications
- June 1988
- HBS Case Collection
American Repertory Theatre--1988
Abstract
American Repertory Theatre (ART) is one of the premier resident theatres in the United States. ART has been successful in following its vision, which is to advance the art of theatre by creating an ideal working environment for artists and promoting very high quality experimental theatre. It has maintained an unwavering commitment to this artistic vision in spite of significant pressures that stem from its economic dependence on public and private donations. Maintaining its sometimes controversial vision without disenfranchising its audience is a major challenge; students are required to determine the crucial variables upon which ART's success and survival depend and to analyze the risk factors, many of which are unique to this business. Finally, they are required to evaluate whether ART's success is sustainable.
Keywords
Citation
Hart, Christopher. "American Repertory Theatre--1988." Harvard Business School Case 688-120, June 1988.