Publications
Publications
- March 1990 (Revised October 1990)
- HBS Case Collection
Liz Claiborne, Inc. and Ruentex Industries Ltd.
Abstract
Describes Liz Claiborne, Inc.'s manufacturing and marketing strategy and details the significance of its supplier selection strategy. It begins to describe the company's relationship with Ruentex Industries Ltd., its largest supplier of piece goods. When used with Ruentex Industries Ltd. and Liz Claiborne, Inc. and Liz Claiborne, Inc. and Ruentex Industries Ltd.: Building the Relationship it details the evolution of a customer-supplier relationship in the textile/piece goods and apparel business. Also illustrates how a long-term cooperative relationship creates mutual value in the companies.
Keywords
Marketing Strategy; Supply Chain Management; Relationships; Cooperation; Apparel and Accessories Industry
Citation
Flaherty, Marie-Therese M., and Jill S. Dalby. "Liz Claiborne, Inc. and Ruentex Industries Ltd." Harvard Business School Case 690-048, March 1990. (Revised October 1990.)