Publications
Publications
- April 1996
- HBS Case Collection
Shanghai Volkswagen
Abstract
Volkswagen and Shanghai Sedan, have developed a joint venture to build western-quality autos in China. Having developed a supplier network capable of delivering quality components, the company now faces a need to expand capacity (demanding rapid expansion of their supplier network). In addition, Volkswagen is under pressure to bring more of the design activity over to China. A rewritten version of an earlier case.
Keywords
Globalized Firms and Management; Management Practices and Processes; Joint Ventures; Operations; Performance Capacity; Manufacturing Industry; Auto Industry; Germany; China
Citation
Upton, David M., and Diane Long. "Shanghai Volkswagen." Harvard Business School Case 696-092, April 1996.