Publications
Publications
- April 1998
- HBS Case Collection
Becton Dickinson: Worldwide Blood Collection Team (Abridged)
By: Clayton M. Christensen
Abstract
Becton Dickinson's Vacutainer business was largely based in the United States, but in 1980 management determined to grow the business aggressively first in Europe and then Japan. These areas demanded new products that were tailored to local markets. Despite the change in strategy, the resource allocation process continued to allocate development resources to U.S.-targeted products.
Keywords
Resource Allocation; Growth and Development Strategy; Change Management; Product Development; Global Strategy; Expansion; Innovation and Invention; Multinational Firms and Management; Medical Devices and Supplies Industry; United States; Europe; Japan
Citation
Christensen, Clayton M. "Becton Dickinson: Worldwide Blood Collection Team (Abridged)." Harvard Business School Case 698-058, April 1998.