Publications
Publications
- December 1998 (Revised February 2003)
- HBS Case Collection
Trilogy (A)
Abstract
Trilogy is a rapidly growing company that is taking a highly unusual approach to capturing an enterprise software market (the "selling chain") that is also the target of much larger competitors. The case offers students an opportunity to assess the company's methods, which the company sees as necessary to satisfy extremely ambitious goals but that some may consider chaotic and unwise.
Keywords
Business or Company Management; Competition; Growth Management; Business Growth and Maturation; Software; Web Services Industry
Citation
Austin, Robert D. "Trilogy (A)." Harvard Business School Case 699-034, December 1998. (Revised February 2003.)