Publications
Publications
- September 1991 (Revised December 1991)
- HBS Case Collection
USA Today Decision, The: Making Headlines Across the Nation (A)
Abstract
This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and Gannett's internal resources and capabilities; it also allows specific analysis of the economics of the proposed venture.
Keywords
Strategic Planning; Decision Making; Product Launch; Product Development; Journalism and News Industry; Publishing Industry; United States
Citation
Ghemawat, Pankaj. "USA Today Decision, The: Making Headlines Across the Nation (A)." Harvard Business School Case 792-030, September 1991. (Revised December 1991.)