Publications
Publications
- October 1991
- HBS Case Collection
Philips' Compact Disc Introduction (B)
Abstract
Updates students to 1982. Asks students to consider Philips' best strategy for investing in disc-pressing capacity dedicated to the United States market. The analysis draws on game theoretic techniques (in normal form with subgame perfection as the governing equilibrium principle). The analysis illustrates the tension between competitive pressure to preempt and the value of flexibility in the presence of uncertainty about demand.
Keywords
Citation
McGahan, Anita M. "Philips' Compact Disc Introduction (B)." Harvard Business School Supplement 792-036, October 1991.