Publications
Publications
- May 1993 (Revised March 1995)
- HBS Case Collection
PEPSI: The Indian Challenge
Abstract
On November 9, 1987, the Government of India's Project Approval Board approved PepsiCo's second proposal to enter the country. The package that had been approved differed substantially, however, from the one that Pepsi and its local partners had proposed more than a year earlier. Pepsi estimated that the implied changes in project scope would increase the joint venture's initial investment requirements from about Rs. 200 million to Rs. 800 million, once start-up costs were taken into account.
Keywords
Citation
Ghemawat, Pankaj. "PEPSI: The Indian Challenge." Harvard Business School Case 793-060, May 1993. (Revised March 1995.)