Publications
Publications
- December 1992
- HBS Case Collection
Wal-Mart Ventures into Mexico
By: David B. Yoffie and Jonathan Ginns
Abstract
Introduces Wal-Mart's initial plans to enter the Mexican retail market. Designed for use with Wal-Mart Stores' Discount Operations.
Keywords
Citation
Yoffie, David B., and Jonathan Ginns. "Wal-Mart Ventures into Mexico." Harvard Business School Supplement 793-071, December 1992.