Publications
Publications
- May 1993 (Revised March 1994)
- HBS Case Collection
Executone Information Systems, Inc.
Abstract
Executone has posted low returns in 1992 in the face of intense competition from AT&T and Northern Telecom, its principal rivals. Alan Kessman, president and CEO, is considering whether mid-course adjustments in strategy are necessary in the firm's telecommunications hardware and software businesses. Diagnosis of strategic issues in both the internal and external environment is a prerequisite to establishing a plan of action. Designed to illustrate concepts in strategy identification, evaluation, and formulation.
Keywords
Citation
McGahan, Anita M., and Sarah C. Mavrinac. "Executone Information Systems, Inc." Harvard Business School Case 793-140, May 1993. (Revised March 1994.)