Publications
Publications
- September 1993 (Revised January 2007)
- HBS Case Collection
British Satellite Broadcasting versus Sky Television
Abstract
Describes the rivalry between two competitors who have attempted to become the dominant force in the emerging British satellite television industry. Can be used to examine issues of competitive positioning, technology adoption, and scenario analysis. Helps students make decisions given competitive challenges and industry uncertainties.
Keywords
Citation
Ghemawat, Pankaj. "British Satellite Broadcasting versus Sky Television." Harvard Business School Case 794-031, September 1993. (Revised January 2007.)