Publications
Publications
- February 1994
- HBS Case Collection
Alpha-Beta Technology, Inc.: Pioneering Carbohydrate Technology
Abstract
Alpha-Beta was founded in 1988 by two scientist-entrepreneurs with ten patents on carbohydrate technology. In 1991, the company faces critical questions about how to focus its product definition from among several promising, but risky, choices. How should they analyze and choose their first product to develop? How can the firm maximize the potential of its technological innovation? How can a start-up ensure that it captures the value its innovation creates?
Keywords
Technological Innovation; Product Design; Entrepreneurship; Product Development; Biotechnology Industry
Citation
Teisberg, Elizabeth O. "Alpha-Beta Technology, Inc.: Pioneering Carbohydrate Technology." Harvard Business School Case 794-093, February 1994.