Publications
Publications
- May 1994 (Revised May 1995)
- HBS Case Collection
Cola Wars Continue: Coke vs. Pepsi in the 1990s TN
By: David B. Yoffie
Abstract
Teaching Note for (9-794-055).
Keywords
Citation
Yoffie, David B. "Cola Wars Continue: Coke vs. Pepsi in the 1990s TN." Harvard Business School Teaching Note 794-143, May 1994. (Revised May 1995.)