Publications
Publications
- January 1995 (Revised October 1995)
- HBS Case Collection
Schweizerische Maschinenfabrik Zug, A.G.
Abstract
Schweizerische Maschinenfabrik Zug (SMZ), a 110-year old Swiss machinery firm, faces several issues at the end of 1992. It's not clear whether the company will be able to maintain its traditional price premium in the face of foreign competition. The firm must chart a course through the aftermath of the Persian Gulf War, political change in Eastern Europe, instability in the European Monetary System, and uncertainty over Switzerland's future in Europe.
Keywords
Competition; Machinery and Machining; Globalized Markets and Industries; Manufacturing Industry; Switzerland
Citation
Enright, Michael J. "Schweizerische Maschinenfabrik Zug, A.G." Harvard Business School Case 795-026, January 1995. (Revised October 1995.)