Publications
Publications
- February 1995
- HBS Case Collection
Promus Companies, The: Harrah's Casinos
By: Stephen P. Bradley and Takia Mahmood
Abstract
Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah's, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that needs to consider how best to sustain its competitive position.
Keywords
Citation
Bradley, Stephen P., and Takia Mahmood. "Promus Companies, The: Harrah's Casinos." Harvard Business School Case 795-039, February 1995.