Publications
Publications
- February 1995 (Revised July 1995)
- HBS Case Collection
Antmobel (B): Entering France?
Abstract
Antmobel is presented with a plan to enter the French market. The company must weigh the costs and potential benefits of such a move in the context of its international strategy and the firm's capabilities.
Keywords
Citation
Enright, Michael J., Eduard Ballarin, Maria Dolores Rodriguez, and Eugeni Terre. "Antmobel (B): Entering France?" Harvard Business School Supplement 795-101, February 1995. (Revised July 1995.)