Publications
Publications
- June 1995
- HBS Case Collection
Strategic Countermoves: Coca-Cola vs. Pepsi
Abstract
Describes strategic acquisitions by Coca-Cola and Pepsi-Cola in the late 1980s. The context allows students to evaluate the implications of the mergers for the competitiveness of the industry.
Keywords
Citation
McGahan, Anita M., and Julia Kou. "Strategic Countermoves: Coca-Cola vs. Pepsi." Harvard Business School Case 795-133, June 1995.