Publications
Publications
- August 1995 (Revised July 1997)
- HBS Case Collection
Passion for Learning
Abstract
Describes the challenges confronting a recent HBS graduate who has started a direct-mail toy company. The entrepreneur must evaluate industry conditions in both toys and direct mail, and determine whether he has developed a viable business concept. Presents detailed financial projections associated with each of three major repositioning options.
Keywords
Citation
McGahan, Anita M., Dale Coxe, Israel Yellen Ganot, and Greg Keller. "Passion for Learning." Harvard Business School Case 796-057, August 1995. (Revised July 1997.)