Publications
Publications
- January 1995 (Revised July 1996)
- HBS Case Collection
Pharmaceutical Industry in the 1990s, The
Abstract
Describes the pharmaceutical industry in the 1990s, with particular emphasis on the mergers between American manufacturers and prescription-benefits managers (PBMs). PBMs are distributors with unprecedented access to information on patient and physician characteristics. Students have an opportunity to analyze the mergers using transactions-cost techniques.
Keywords
Knowledge Use and Leverage; Distribution; Mergers and Acquisitions; Knowledge Management; Distribution Industry; Pharmaceutical Industry; United States
Citation
McGahan, Anita M., Greg Keller, and John F. McGuire. "Pharmaceutical Industry in the 1990s, The." Harvard Business School Case 796-058, January 1995. (Revised July 1996.)