Publications
Publications
- January 1996 (Revised April 1996)
- HBS Case Collection
Digital Imaging in 1995: Opportunities in the Descent to the Desktop
Abstract
The dramatic shifts of the imaging industry from analog to digital technology is creating emerging markets in 1995. How can a competitor position itself to enter the market successfully? This case describes the key technologies, market segments, competitors, and strategic issues in the emerging digital camera market. Focuses on the emergence of business and consumer segments for desktop personal computer imaging--the so-called "descent to the desktop." Competitors profiled are Apple, Canon, Dycam, Eastman Kodak, Fuji, and Sony.
Keywords
Citation
Teisberg, Elizabeth O., and James Leonard. "Digital Imaging in 1995: Opportunities in the Descent to the Desktop." Harvard Business School Case 796-060, January 1996. (Revised April 1996.)