Publications
Publications
- February 1996
- HBS Case Collection
Active Coatings, Inc. (A): Challenges in Managing Product Development
Abstract
Two entrepreneurs face a tough decision when confronted with disappointing test results from the medical application they have chosen to commercialize their innovative process technology. They must decide whether to redesign the technology's current lead-application or to change applications altogether.
Keywords
Citation
Teisberg, Elizabeth O., and James Leonard. "Active Coatings, Inc. (A): Challenges in Managing Product Development." Harvard Business School Case 796-061, February 1996.