Publications
Publications
- February 1996 (Revised February 1997)
- HBS Case Collection
Ready-to-Eat Breakfast Cereal Industry in 1994 (B)
Abstract
Updates the (A) case.
Citation
Corts, Kenneth S. "Ready-to-Eat Breakfast Cereal Industry in 1994 (B)." Harvard Business School Supplement 796-122, February 1996. (Revised February 1997.)