Publications
Publications
- October 1996 (Revised February 1997)
- HBS Case Collection
Saturn Corporation in 1996
Abstract
Briefly describes the competitive position of the Saturn Corp. in 1996. General Motors has recently announced plans to introduce a mid-sized model under the Saturn brand name. Also provides an update on Saturn's small-car position.
Keywords
Citation
McGahan, Anita M., and Suzanne Purdy. "Saturn Corporation in 1996." Harvard Business School Case 797-052, October 1996. (Revised February 1997.)