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  • November 1997
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Microsoft Goes Online: MSN 1996

By: David B. Yoffie
  • Format:Print
  • | Pages:20
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Abstract

Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World Wide Web, and the issue of X.25 protocols vs. TCP/IP protocols. A rewritten version of an earlier case.

Keywords

Cost Management; Growth and Development; Market Entry and Exit; Strategy; Competitive Advantage; Web; Information Technology Industry

Citation

Yoffie, David B. "Microsoft Goes Online: MSN 1996." Harvard Business School Case 798-019, November 1997.
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About The Author

David B. Yoffie

Strategy
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Related Work

    • October 1997 (Revised January 1998)
    • Faculty Research

    Microsoft Goes Online: MSN 1997

    By: David B. Yoffie
Related Work
  • Microsoft Goes Online: MSN 1997 By: David B. Yoffie
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