Publications
Publications
- May 1998 (Revised March 2004)
- HBS Case Collection
Leadership Online (A): Barnes & Noble vs. Amazon.com
Abstract
Describes the attempt of a traditional retailer, Barnes & Noble, to counter the challenges posed by an Internet-based start-up, Amazon.com.
Keywords
Citation
Ghemawat, Pankaj, and Bret J. Baird. "Leadership Online (A): Barnes & Noble vs. Amazon.com." Harvard Business School Case 798-063, May 1998. (Revised March 2004.)