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  • May 2007
  • Article
  • Clinical Orthopaedics and Related Research

The Impact of Direct-to-Consumer Advertising in Orthopaedics

By: Kevin J. Bozic, Amanda R. Smith, Sanaz Hariri, Sanjo Adeoye, John T. Gourville, William J. Maloney, Brian Parsley and Harry E. Rubash
  • Format:Print
  • | Pages:18
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Keywords

Customers; Advertising; Health

Citation

Bozic, Kevin J., Amanda R. Smith, Sanaz Hariri, Sanjo Adeoye, John T. Gourville, William J. Maloney, Brian Parsley, and Harry E. Rubash. "The Impact of Direct-to-Consumer Advertising in Orthopaedics." Clinical Orthopaedics and Related Research, no. 458 (May 2007): 202–219.
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About The Author

John T. Gourville

Marketing
→More Publications

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    By: Olivia Manickas-Hill, Kevin J. Bozic and Thomas W. Feeley
More from the Authors
  • The London 2012 Olympic Games Video Supplement By: John T. Gourville
  • Pricing in a Digital World (2019) By: John T. Gourville
  • A Review of Bundled Payments in Total Joint Replacement By: Olivia Manickas-Hill, Kevin J. Bozic and Thomas W. Feeley
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