Publications
Publications
- September 1998
- HBS Case Collection
Anheuser-Busch and the U.S. Brewing Industry
Abstract
Presents an analytical report on the company's competitive position and on the industry structure in 1991. Used to show how a company can generate value through steady, incremental investment over a long period in a business model tailored to the industry context. Also illustrates the challenges of market leadership.
Keywords
Competition; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
Citation
McGahan, Anita M. "Anheuser-Busch and the U.S. Brewing Industry." Harvard Business School Case 799-026, September 1998.